What is really a hashtag anyway?
A hashtag is defined as a useful word or phrase preceded by way of a hash sign ‘#’. It is most commonly used on social media sites to link messages or content to the specific word or phrase identified by the hashtag. Hashtags make it possible to group messages or posts from the hashtag. The energy of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag.
Why use a hashtag?
From a marketing prospective the utilization of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your target market
Boost the probability of people finding your content
Improve your seo results
How can you use a hashtag?
You first need to look for the objective of one’s marketing message and identify who you are targeting with the content. After you have defined these requirements, now consider the following forms of uses for hashtags;
Company or Branding – this is normally unique to your organization or product brands. Likewise, you can also create this sort of hashtag together with your company’s slogan or brand tagline.
A few simple rules for any type of hashtag is KISS – keep it simple and short. An example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. 토토사이트 Remember no spaces between words in a hashtag.
Campaign or Promotional – decide on a unique phrase that best defines your promotional campaign for memory retention purposes. Your selected hashtag must support the promotional campaign and can be used in all your marketing messages during the promotional campaign.
You must engage using your hashtag and encourage your target audience to likewise utilize the hashtag in their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – usually the use of these types of hashtags are not unique to your company but refer to words or phrases that are normally used by your market in searching the web for content related to your business.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the utilization of hashtags. #CeBIT2014 was recently utilized by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or perhaps a larger corporation with various geographic locations the use of geographic or location hashtags is quite relevant in focusing their messages with potential prospects within these geographic locations of the business.
Your success in getting #BetterMarketingResults with the use of hashtags will derive from keeping these hashtags simple, an easy task to remember and relevant to your target market. Furthermore, making sure you utilize the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging with your recipients using your hashtags.